Charlotte Country Day School
Ready. For. Anything.
The area’s oldest and largest K-12 private school embarked on a new strategic plan and branding initiative, Little Red Bird was brought in to help translate this effort into a creative strategy, refreshed logo and graphic standards, digital and print advertising, media planning, and collateral materials to communicate the refreshed messages to the community.
Support: Brand Strategy, Graphic Identity, Print, Website
Graphic Identity
![Charlotte Country Day School Logo Charlotte Country Day School Logo](https://littleredbird.com/wp-content/uploads/2017/06/lrb-ccds-01-identity-logo.jpg)
![Charlotte Country Day School Newspaper Ad Charlotte Country Day School Newspaper Ad](https://littleredbird.com/wp-content/uploads/2017/06/lrb-ccds-02-print-ad-01.jpg)
![Charlotte Country Day School Newspaper Ad Charlotte Country Day School Newspaper Ad](https://littleredbird.com/wp-content/uploads/2017/06/lrb-ccds-02-print-ad-02-2.jpg)
Website
![Charlotte Country Day School Web Ads Charlotte Country Day School Web Ads](https://littleredbird.com/wp-content/uploads/2017/06/lrb-ccds-03-interactive-ads-01.jpg)