Cleveland Community College Athletics
Home of the Yetis.
What’s blue and green and a bit mysterious? Hint: It’s not us. In 2020 Cleveland Community College launched their first Athletics Program – The Yetis. With only a graphic identity and a beautiful new athletics complex, CCC came to the LRB team looking to spread the word and raise the hype. We developed a fierce as hell brand strategy and applied it to a slue of on-brand assets. After a successful fall season, the little red birds are back at it and building the anticipation for Spring 2021 sports.
Support: Brand Strategy, Outdoor, Social Media & Digital, Print
Outdoor
![ccc-baseball-2021-billboard ccc-baseball-2021-billboard](https://littleredbird.com/wp-content/uploads/2021/02/ccc-baseball-2021-billboard-scaled.jpg)
![ccc-billboards-softball ccc-billboards-softball](https://littleredbird.com/wp-content/uploads/2021/02/ccc-billboards-softball-scaled.jpg)
Social Media & Digital
![ccc-ball-2021-instagram-02 ccc-ball-2021-instagram-02](https://littleredbird.com/wp-content/uploads/2021/02/ccc-ball-2021-instagram-02-1024x720.jpg)
![yeti-brochure yeti-brochure](https://littleredbird.com/wp-content/uploads/2021/02/yeti-brochure-1024x768.jpg)