Jimmy Clean’s
Scrubbin’ bubbles.
Ah, the excitement of launching a brand-spanking new retail brand…
In this case, it’s not just retail, it’s a high-tech, express car wash. Not your average car wash, mind you, but an inspired, fun, ‘better-than-new’ brand experience. So, we developed a whole new brand personality and identity to capture this experience; choosing a fun, engaging, and retro visual look reminiscent of the full-service gas stations of the 50’s. Meet “Jimmy Clean’s”, complete with a quirky illustrated character who shines, buffs and polishes your car to a showroom quality level of clean. And, now we have lots of room in the driveway to have a party…
Tactics: Brand Development, Identity, Video, Outdoor, Web Development
Identity
![Jimmy Clean’s Identity Jimmy Clean's Identity](https://littleredbird.com/wp-content/uploads/2017/04/lrb-jimmycleans-01-identity.jpg)
Video
Outdoor
![Jimmy Clean’s Building Signs Jimmy Clean's Building Signs](https://littleredbird.com/wp-content/uploads/2017/04/lrb-jimmycleans-02-outdoor-01.jpg)
![Jimmy Clean’s Building Signs Jimmy Clean's Building Signs](https://littleredbird.com/wp-content/uploads/2017/04/lrb-jimmycleans-02-outdoor-02.jpg)
![Jimmy Clean’s Building Signs Jimmy Clean's Building Signs](https://littleredbird.com/wp-content/uploads/2017/04/lrb-jimmycleans-02-outdoor-03.jpg)
Web Development
![Jimmy Clean’s Website Jimmy Clean's Website](https://littleredbird.com/wp-content/uploads/2017/04/lrb-jimmycleans-02-website.jpg)