The Halton School was founded to fill the educational gap of exceptional learners in North Mecklenburg communities. Designed expressly for 3-8th graders with Asperger’s and traits associated with Autism Spectrum Disorder, they envisioned themselves as a home away from home. With such a unique school, catered to unique learners, they turned to LRB to create an identity and brand strategy that was in line with their mission, and we delivered.