What’s blue and green and a bit mysterious? Hint: It’s not us. In 2020 Cleveland Community College launched their first Athletics Program – The Yetis. With only a graphic identity and a beautiful new athletics complex, CCC came to the LRB team looking to spread the word and raise the hype. We developed a fierce as hell brand strategy and applied it to a slue of on-brand assets. After a successful fall season, the little red birds are back at it and building the anticipation for Spring 2021 sports.