- Is convinced chocolate is a food group
- Threatens to take entire LRB team to yoga with her
- Can eat her weight in Tostitos
Karen’s our owner and strategic planning guru; finding customer and competitive insights, developing brand strategy, positioning, creative strategy and results analysis. She’s also our day-to-day cat herder, keeping the project management details all in a line.
Karen co-founded Little Red Bird after six years in her own marketing consultant practice. Prior to that she was a VP at EMA/PriceMcNabb in Charlotte, and led account planning/management teams at Buck & Pulleyn in Rochester, N.Y., Young & Rubicam/New York and DDB Advertising/New York. Karen has an insider’s view on a variety of industries, after managing accounts ranging from UNC Charlotte, Lowe’s Companies, Family Dollar, Audi of America, Xerox Corporation, HSBC Mortgage Services, and TWA Airlines.
She’s a past president of the National Association of Women Business Owners’ Charlotte Chapter, and serves as Chair-elect of the national team’s Presidents Assembly. Karen, her husband and their two daughters live in south Charlotte. As a former competitive gymnast, she knows a thing or two about focus, performance and flexibility.