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Western Carolina University

Stay in school.

Choosing which college to attend is fun, exciting and completely overwhelming—sort of like college in general.

Research Karen fielded for Western Carolina University showed not only were kids being bombarded with info from schools, but they only wanted specific info—presented visually. The solution included in-school, in-theatre, online, and outdoor components. This series of in-school posters highlighted the best WCU had to offer, and encouraged kids to take a moment to consider a school that would put their potential into high gear.

Creating them also spawned nightmares of misplaced homework and naked presentations. Ah, high school.

Tactics: Print, Alternative Marketing


Western Carolina University Posters

Alternative Marketing

Western Carolina University Alternative Marketing
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