Jimmy Clean’s

Scrubbin’ bubbles.

Ah, the excitement of launching a brand-spanking new retail brand…

In this case, it’s not just retail, it’s a high-tech, express car wash. Not your average car wash, mind you, but an inspired, fun, ‘better-than-new’ brand experience. So, we developed a whole new brand personality and identity to capture this experience; choosing a fun, engaging, and retro visual look reminiscent of the full-service gas stations of the 50’s. Meet “Jimmy Clean’s”, complete with a quirky illustrated character who shines, buffs and polishes your car to a showroom quality level of clean. And, now we have lots of room in the driveway to have a party…

Tactics: Brand Development, Identity, Video, Outdoor, Web Development

Identity

Jimmy Clean's Identity

Video

Outdoor

Jimmy Clean's Building Signs
Jimmy Clean's Building Signs
Jimmy Clean's Building Signs

Web Development

Jimmy Clean's Website
Related Projects
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Front Door Fabrics and Interiors