Voodoo Ride

Viva la ride

Not so long ago, this magical car care product only existed as professional-grade boat cleaner called Yacht Brite. You’d never know it now. After teaming up with Dale Earnhardt, Jr, Voodoo Ride was created as a new, edgy, in-your-face brand that works as well as #88 rounds a turn.

Voodoo Ride’s hardcore product names, logos, package design, and communications support leaves other cleaners weeping softly in the corner–sort of like the way Jr. treats the competition, but with added shine and glisten.

Tactics: Identity, Print, Packaging

Identity

VooDoo Ride

Print

VooDoo Ride Print Work

Packaging

VooDoo Ride Product Packaging
VooDoo Ride Product Displays
Related Projects
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