The Boy Scouts of America

Always be prepared for stellar designs

If you need to know how to treat a killer rattlesnake bite you consult the Boy Scout Handbook; if it’s killer design you’re after, well, you can look there too.

When the Boy Scouts of America wanted a slick new design for the 100th anniversary of their handbook, they searched the country using their crazy navigation skills and selected Little Red Bird’s concept out of 60 firms.

Modern and retro imagery were combined to create a handbook that’s tighter than a square knot. Scout’s honor.

But why stop with one merit badge when you can stitch on two?

We also crafted a trusty video for the Boy Scouts of America’s Supply Group, highlighting the BSA’s quality assortment of official merchandise.

Tactics: Print, Video

Print

Boy Scouts of America Book
Boy Scouts of America Book Spread
Boy Scouts of America Book Spread
Boy Scouts of America Book Spread
Boy Scouts of America Book Spread

Video

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